ROLLERBLADE

The Rollerblade brand has a large share in the creation of one of the fastest growing sports industries in the world. As a unit in the inline market, Rollerblade paved the way for the development of skating by changing the perception of skaters. It changed people's attitude towards inline skates from training aids for hockey players in the off-season to lifestyle products that absolutely everyone can use.

Rollerblade brand principles:

• progressiveness

• authenticity

Rollerblade brand vision

The vision of the brand is the world in motion through skating. According to Rollerblade , the world would change with healthier people, stronger communities, less congestion, less pollution, and more joy.