The company was founded by Nicolas Mermoud and Jean-Luc Diard in 2009 in the French city of Annecy . They tried to design a shoe that would enable faster downhill running and created a model with an oversized sole. The shoe is named after a Maori phrase that loosely means "flying above the ground" .
Hoka One One is an athletic footwear company based in France that designs and sells running shoes. The brand first gained attention in the running industry by producing shoes with oversized soles, called "maximalist" shoes because of the extra cushioning. This was in contrast to the minimalist shoe trend that was gaining popularity at the time of the company's founding in 2009.
Hoka makes low profile and maximum cushioning shoes for:
• roads
• trails
• terrain
Across its entire product line, Hoka One One shoes maintain features such as a low weight-to-cushion ratio and midsole and outsole geometry designed to promote natural stability and an efficient stride.
Originally, the shoes were especially popular with ultramarathon runners because of their improved properties and stability. However, they also quickly gained popularity among other runners because they offered, among other things :
• maximum suspension
• minimum weight
The offer of Hoka sneakers is divided into:
• road running shoes Hoka One One - will delight not only with a stylish sports design, but also with excellent functional properties
• trail running shoes Hoka One One - if you like to run in the forest or on dirt roads
The most popular models certainly include:
• Hoka Mach 4
Do you love running or want to start running? You can run both in the gym and in the fresh air. Read our Treadmill vs. Outdoor blog to help you make the right decision.
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