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The Arena brand was created by the sports visionary Horst Dassler, the son of the founder of Adidas and the president of Adidas France. In 1972 in Munich, Dassler was at the summer games when Mark Spitz won 7 gold medals. Dassler immediately began drawing up plans for the company's swimwear, designed for water sports and creating a new performance swimwear brand known today as Arena.

Swimwear from the innovative Skinfit material

In 1973, just one year after the Games, Arena introduced its Skinfit® swimwear. Skinfit was known in the industry as a "tech pearl." The new ultra-light fabric weighs only 18 grams and has been designed to act like a "second skin".

Swimwear for women and men

Are you looking for functional swimwear? Order Arena boxer shorts , which are resistant to chlorine and also protect against sunlight.

Ladies who love swimming will definitely appreciate the Arena swimming one-piece swimsuit . Arena swimsuits have a sporty cut. It goes without saying that it is resistant to chlorine and UV radiation.

Swimming goggles and swimming caps - useful companions when swimming

Choose high-quality Arena swimming goggles with polycarbonate lenses with UV protection and anti-fog protection.

Arena swimming caps provide you with high flexibility and a hydrodynamic effect.

If you are going to swim, also take:

• Towel

flip flops for the pool

• sunglasses (if it is an outdoor swimming pool)

Arena sponsors the World Champions

The brand is also involved in sponsorship . Members of the original Arena Elite Team were also world champions such as:

Mark Spitz (USA)

• Novella Calligaris (ITA)

• Steve Furniss (USA)

• David Wilke (UK)

• Shirley Babashoff (USA)

• Gary Hall (USA)

• Klaus DiBiase (ITA)

• Ulrika Knape (SWE)

• Maxine "Miki" King (USA)

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