News 

The Arena brand was created by the sports visionary Horst Dassler, the son of the founder of Adidas and the president of Adidas France. In 1972 in Munich, Dassler was at the summer games when Mark Spitz won 7 gold medals. Dassler immediately began drawing up plans for the company's swimwear, designed for water sports and creating a new performance swimwear brand known today as Arena.

For all active people who love sports, we offer this year's new products. Choose from our new products in trendy and classic designs, all at great prices .

News from which everyone can choose

We add news to our website every day . You are in the right place with us. You will be surprised by the wide selection of sports products . Choose from our news and you will always be one step ahead!

• sports wear

• branded tennis shoes, boots and sneakers

• stylish backpacks and rucksacks

• equipment for every sport

News for athletes

We didn't forget the athletes either. We have something for everyone, regardless of the season:

• Cycling enthusiasts will certainly be excited by the quality bikes . Do you need to buy a light, a pump or a bicycle bag? You will surely choose between our cycling accessories .

• Quality hiking boots for all those who love mountains and alpine hiking.

• For lovers of fitness, running or exercise, we have functional Under Armor clothing and shoes .

• Treat yourself to a good skiing experience in winter. Skis with bindings from us will certainly not disappoint you!

News from our blogs

Read our blogs , where you will learn a lot of interesting information not only about news, but also about:

• brand history

• quotes from famous athletes

• technological innovations

• tips for trips

• conversations with interesting people

• and much more