The Icebug logo was created on a napkin in a cafe at the ISPO fair. On this piece of paper was a picture of a bug that became Icebug. The brand was inspired by a real crustacean that can move and climb the ice in any direction it chooses without falling down. In 1999, Swedish designer Eliza Törnkvist and her son David Ekelund, who ran a small shoe business, decided to start their own brand with a focus on producing excellent winter footwear: stylish, light and warm.
After a long development and testing, Icebug was presented in Munich in February 2001 with great success . Here, Icebug won the award for the best innovation in outdoor footwear. He started exporting from Sweden to seven countries around the world in the autumn of the same year. Icebug is the world leader in traction footwear. The brand's success proves that you can be small and still make great products. Furthermore, the portfolio was expanded by:
• trekking shoes
• running shoes
• sports sneakers
Icebug's latest technology is the RB9X® rubber compound, which they introduced in spring 2013. On wet surfaces, RB9X® grips better than anything else available on the market and it really works - the shoe with RB9X holds up even on wet rock. The Icebug brand is committed to constantly learning, improving products so that millions more people can enjoy the comfort of its shoes and thus make their lives more pleasant.
Read our hiking boots blogs to learn how to make the right choice and where to go on your trip with your new trekking boots.
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Icebug men's shoes. Winter boots Haze Mid Biosole GTX appeal with a modern yet timeless design. The advantage is the light construction. Mid-cut ankle winter boots have multi-purpose use, from speed hiking to everyday use in the city. Modern winter boots made of functional light materials are focused on comfort. The GORE-TEX® membrane offers excellent...
Icebug men's shoes. Running shoes are designed for difficult terrain and trails. They were designed with an emphasis on functionality and protection from adverse weather. They have a Gore-Tex Invisible waterproof membrane that will keep your feet dry. The membrane is integrated with the upper material, making it even softer and more comfortable than...
Icebug men's shoes. Running sneakers are designed for difficult terrain and trails. They are designed with an emphasis on functionality and protection against adverse weather conditions. They have a Gore-Tex Invisible waterproof membrane. It will keep your feet dry under all circumstances. The membrane is integrated with the upper material, making it...
Icebug men's shoes. Running shoes are designed for challenging terrain and trails in nature. They are designed with an emphasis on functionality and protection from adverse weather. The main advantage is the Gore-Tex Invisible waterproof membrane. It will keep your feet dry under all circumstances. The membrane is integrated with the upper material,...