ICEBUG

The Icebug logo was created on a napkin in a cafe at the ISPO fair. On this piece of paper was a picture of a bug that became Icebug. The brand was inspired by a real crustacean that can move and climb the ice in any direction it chooses without falling down. In 1999, Swedish designer Eliza Törnkvist and her son David Ekelund, who ran a small shoe business, decided to start their own brand with a focus on producing excellent winter footwear: stylish, light and warm.

Long development - better Icebug

After a long development and testing, Icebug was presented in Munich in February 2001 with great success . Here, Icebug won the award for the best innovation in outdoor footwear. He started exporting from Sweden to seven countries around the world in the autumn of the same year. Icebug is the world leader in traction footwear. The brand's success proves that you can be small and still make great products. Furthermore, the portfolio was expanded by:

• trekking shoes

• women's winter footwear

• running shoes

• trail shoes

• sports sneakers

Icebug shoes - the latest technology

Icebug's latest technology is the RB9X® rubber compound, which they introduced in spring 2013. On wet surfaces, RB9X® grips better than anything else available on the market and it really works - the shoe with RB9X holds up even on wet rock. The Icebug brand is committed to constantly learning, improving products so that millions more people can enjoy the comfort of its shoes and thus make their lives more pleasant.

Hiking boots - everything you want to know

Read our hiking boots blogs to learn how to make the right choice and where to go on your trip with your new trekking boots.