FJALLRAVEN

The company was founded in 1960 in the small town of Örnsköldsvik in Sweden. The founder was Åke Nordin. He named his company after the arctic fox - Fjallräven because of its resilience and resourcefulness. The appearance in the Swedish style is characterized by simplicity and practicality. Emphasis is also placed on the environment.

What does the brand have in its portfolio

The Fjallraven brand focuses on clothing and outdoor equipment such as:

• hiking jackets

• hiking pants

• vests

• various accessories

The best seller is the Kanken Fjallraven backpack

A tourist backpack, a city backpack, a stylish rucksack... all these attributes are fulfilled by Fjallraven backpacks. The Fjallraven Kanken backpack has been one of the best-selling and most popular since its inception. Let yourself be convinced by its quality and easily recognizable design.

Arctic fox as a logo

You may or may not have noticed, but the Fjallraven logo is an arctic fox. Do you know why the arctic fox covers one eye and nose with its tail? If not, we will tell you about it in our blog.