The Icebug logo was created on a napkin in a cafe at the ISPO fair. On this piece of paper was a picture of a bug that became Icebug. The brand was inspired by a real crustacean that can move and climb the ice in any direction it chooses without falling down. In 1999, Swedish designer Eliza Törnkvist and her son David Ekelund, who ran a small shoe business, decided to start their own brand with a focus on producing excellent winter footwear: stylish, light and warm.
After a long development and testing, Icebug was presented in Munich in February 2001 with great success . Here, Icebug won the award for the best innovation in outdoor footwear. He started exporting from Sweden to seven countries around the world in the autumn of the same year. Icebug is the world leader in traction footwear. The brand's success proves that you can be small and still make great products. Furthermore, the portfolio was expanded by:
• trekking shoes
• running shoes
• sports sneakers
Icebug's latest technology is the RB9X® rubber compound, which they introduced in spring 2013. On wet surfaces, RB9X® grips better than anything else available on the market and it really works - the shoe with RB9X holds up even on wet rock. The Icebug brand is committed to constantly learning, improving products so that millions more people can enjoy the comfort of its shoes and thus make their lives more pleasant.
Read our hiking boots blogs to learn how to make the right choice and where to go on your trip with your new trekking boots.
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Women's shoes Icebug. Thanks to their original appearance, women's boots will catch your eye at first glance. The combination of leather and wool looks stylish. The upper is made of leather (LWG) and felt wool. The water-repellent felted wool is made from leftovers from the Woolpower clothing industry. Thanks to the long central zipper, Grove...
Icebug women's shoes. The boots for ladies catch the eye at first glance thanks to their original design. The combination of leather and wool looks stylish. The upper is made of leather (LWG) and felt wool. The water-repellent felted wool is made from leftovers from the Woolpower clothing industry. Thanks to the long central zipper, the Grove...
Icebug women's shoes. Trail shoes OutRun W RB9X are designed with an emphasis on comfort when running long distances. Everyone reaches for these running shoes , from recreational runners who are looking for support and stability to more experienced runners who have higher demands on the quality and functionality of the shoes. The durable upper in...
Icebug men's shoes. Winter boots Haze Mid Biosole GTX appeal with a modern yet timeless design. The advantage is the light construction. Mid-cut ankle winter boots have multi-purpose use, from speed hiking to everyday use in the city. Modern winter boots made of functional light materials are focused on comfort. The GORE-TEX® membrane offers excellent...
Icebug men's shoes. Running shoes are designed for difficult terrain and trails. They were designed with an emphasis on functionality and protection from adverse weather. They have a Gore-Tex Invisible waterproof membrane that will keep your feet dry. The membrane is integrated with the upper material, making it even softer and more comfortable than...
Icebug men's shoes. Running sneakers are designed for difficult terrain and trails. They are designed with an emphasis on functionality and protection against adverse weather conditions. They have a Gore-Tex Invisible waterproof membrane. It will keep your feet dry under all circumstances. The membrane is integrated with the upper material, making it...
Icebug men's shoes. Running shoes are designed for challenging terrain and trails in nature. They are designed with an emphasis on functionality and protection from adverse weather. The main advantage is the Gore-Tex Invisible waterproof membrane. It will keep your feet dry under all circumstances. The membrane is integrated with the upper material,...